Linda Durler


Website: http://www.serenitysouthafrica.co.za
Email: info4serenity@gmail.com

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Nemo SA

Welcome to Serenity South Africa - knitwear natural cotton's page


Serenity South Africa


Using all the valuable experience gained from working in larger Knitwear factories in the early years, I  incorporated it into running my own small business - manufacturing, wholesaling and selling my own line of Knitwear and Clothing

Serenity specializes mainly in Ladies knits, but also has Mens and Kiddies ranges. After some experimentation in different yarn types, I decided to specialize in natural fibers - mohair, wool and cotton. There is a definite interest and niche in the market for garments in these yarns – but my cotton range proved to be the most popular and so that is where my main focus has been. With the help of my yarn spinner we developed a unique cotton yarn from scratch - the one is a natural cream colour and then later introduced another which has a flecked appearance to almost looks like a tweed fabric when knitted.

Because this business has been kept operating on a small scale it has meant that I have been involved in all aspects including: Knitting of fabric, designs of garments, pattern making, supervising & management of production – cutting, overlocking, straight sewing, button on & buttonholes, pressing, quality control, costings, customer liaison, as well as the running of my retail outlet at the Woodstock Co Op in Albert Road.

Each year I introduce a couple of new styles and continue to produce alot of the regular favorites. I also love to try individual pieces and cater to all sizes and most styles.

My emphasis in this business is to continue the passion I have for design, and put love into each of my creations so they can be enjoyed by everyone!

Happy Days





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